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Job Search Strategy 3/6: Getting Called

Receiving the call

If I could rank the pleasantness of the 6 job search strategies, this would rank right up there. Getting called means being sought out by a potential employer directly or via a recruiter. A very nice feeling and it gives you more control in the process. Here are three basic situations:

You’re Famous

Okay, famous may be a strong word, but let’s say that you have significant profile in your industry, market, or profession. You are a sought after property. Self-explanatory. And, something to shoot for.


A couple notches below famous is visible. You are visible when the people who might matter to you and your career, inside and outside your company, hear about you or can find / identify you easily should they need to.

Being visible also includes receiving recommendations from people who might know you or have heard of you. The person doing the recruiting does “sourcing” and receives names of people who might be qualified to do a job.


The least personal way of receiving the call is via a point of data relevant to the hiring manager / recruiter. You may receive a call because you hold a certain job that is relevant to them. (You are the sales manager for a specific territory and they are hiring a sales manager in the same territory). Your name might be in a directory, for example, or someone knows your name, but nothing about you other than that you hold a job similar to the one being recruited.

Now, the thing about this category is that in the short-term, you can’t create fame or industry visibility for yourself. Over time, of course you can (as long as you are great at what you do and are adept at marketing yourself). But, if you haven’t put the building blocks in place over the last years, this isn’t something you can just rely on.

This job search strategy is an attraction strategy. Over time, you are creating pathways for people to find you.

The lesson: This kind of talent/job matching happens ALL OF THE TIME. You can play this game if you invest and play for the long term. In relationships. In your profile. In learning to play the game. Ultimately, this category of job search strategy should be your principle means of finding new opportunities down the road.

Job Search Strategy 2/6: The Job Posting route
Poker vs. Career Type