Here is a good question: Why shouldn’t they hire you? You are rightfully focused on developing a strong personal value proposition when you are in job search mode and have identified opportunities. If you want to strengthen your preparation, ask yourself why the company SHOULDN’T hire you.

• What are the gaps in experience, skills or knowledge?

• Is there a fit problem?

• Has your presentation been weak in some way?

• Is the competition likely strong?

Apply yourself to honestly answering these questions and you can do two things: First, devise a stronger sales pitch by anticipating and handling objections. Second, you might uncover a reason why this opportunity really isn’t for you. You will be doing yourself a favor if you can figure this out in advance.