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Executive Bio - The Missing Piece for Your Personal Marketing
They are Just that Into You
My website was hosted on the the innovative Squarespace platform and I have nothing but praise for the exceptional team behind it. Interestingly, the Squarespace folks posted what I thought was something noteworthy. It seems that they have just hired someone, a versatile talent known for his skills as a web developer / designer / blogger / twitterer, by the name of Jonathan Snook, and well, they were pretty excited about it. Apparently, this was something they had been trying to make happen for…
Personal Marketing | Minimize Self-Inflicted Career Wounds
Show your Body of Work
Don’t Hide Your Professional Past
With extra coffee at my side this morning, I wanted to share my thoughts on the concept of our body of work and specifically explore the observation about how little we show what we’ve done. The combined forces of the web, technology and markets keep pushing towards transparency, accessibility and social proof. And it seems to me that we are increasingly working in a world where prospective buyers and our target audience want to see what have you done before deci…
Are You Attracting Opportunity: Create an Attraction Marketing System
An Attraction Marketing System
As a member of the bold career project tribe, you have an interest in increasing your footprint in your target markets by developing relationships, connecting with potential buyers, establishing referral networks, building your reputation, and perhaps even developing an audience for your work. How are you going about it?
Push Marketing
The default personal marketing activity for most professionals is push-focused. We attempt to force our agenda and timeline against ex…
Is Personal Marketing an Obligation
Getting Comfortable With Marketing Yourself
I believe you have unique value to offer the world. There are problems for you to solve. Projects to pursue. And a specific customer / audience to serve, whether that be internal or external to your organization. And to progress in your career, you will need to seek out higher level work to hone your skills and develop your expertise. If you want some control over your professional health, then I submit that you have an obligation to adopt personal mark…
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