Career Coaching Blog

Personal Marketing Articles

Pamphleteering: Finding your voice

Back in the 18th and 19th centuries, once the printing press had become more common, there was a self-publishing phenomenon. Books, yes, but from what I understand a great deal of pamphlets, or what we might understand as articles, white papers, and booklets. For political purposes. For scientific glory. For vanity. For scandal.

Great titles like "The Migratory Habits of the Peruvian Mudhatch, Modestly Proposed by a Gentleman."

The means of publishing had become accessible enough that people were …

Read more…

Seth Godin on Funk

Marketing guru Seth Godin posted a great quote. He applies it to marketing. Have a read:

“What Bootsy said: Here’s some profound marketing thought from Bootsy Collins.

“You have to bring some funk to get some. You just can’t walk in a place and expect to get some funk. If you ain’t bring no funk, then you can’t get no funk… Another thing is, you can’t fake the funk or your nose will grow.”“

Now, if this quote resonates with you, think about your work. Your career. Your solobusiness. Doesn…

Read more…

Marketing, Marketing, Marketing

On my mind and the minds of a lot of my clients recently is marketing. Whether you run a small business, are self-employed, work for someone else or are on the job hunt, MARKETING IS KEY. I have been personally experiencing the benefits of marketing recently, some of which I describe below.

Ultimately, your ability to thrive, to survive no matter what the circumstances, to succeed where others fail, to make bold changes in your life will be in great part due to your ability to market YOU.

If you a…

Read more…

Cultivating Relationships

Almost all of the good things that have happened to me in my life were a result of managing and cultivating relationships. Most people get jobs through people they know. Opportunities are usually created through networks. However, many people make the mistake of focusing on quantity rather than quality when they network. They think that having met someone now qualifies that person as a contact. Perhaps. But, meeting someone and leaving a lasting impression are two different things. For most of u…

Read more…