Free Career Resources
Say exactly what you offer and how it's going to benefit the lives of your customers
Problem section
Define the stakes. How bad is the problem your customers face? Why shouldn't things be this way? List out the problems or fears your customer might be facing.
- Problem
- Fear
- Problem
- Desire
- Problem
- Fear
Value Proposition
What is the core benefit your customer is going to experience? How will their life transform? Keep this to 1 or 2 sentences.
The Blog
We have been publishing articles for many years on career management, career moves and personal branding with a focus on the mid and senior level executive / manager / professional audience. Check out the blog.
Newsletter
The best starting point is to subscribe to the weekly (almost) newsletter. We write and publish an email newsletter most weeks with a publication day of either Sunday or Tuesday. As with everything else in our portfolio, the target audience is mid-career +, executives, senior managers, managers, other leaders and the self-employed / entrepreneurs.
Benefit
Describe the benefit in more detail here.
"Write a customer testimonial here.
Make sure it clearly says the problem your customer faced and how your solution helped them overcome it.
It should be no more than 3 sentences, preferably 1 or 2."
-NAME OF YOUR CUSTOMER
Who they are, what they do, etc.
The plan
Give your customers a simple 3 step plan for doing business with you. It should be dead simple so customers can see how easy it is to improve their life with you.
Step 1
What's the very first step they need to take?
Step 2
What about your part? If you do any heavy lifting, summarize it here.
Step 3
Paint a picture of success after they've bought your product.
Your one-liner here or one sentence testimonial
You could also shows logos of past or current customers
How are you different?
Use this section to briefly explain how you specifically help your customer like no one else can. You can write a paragraph here or keep it short to one sentence. If you have a lot of text, write a short intro here and then add the rest to the "hidden" section below.
This is where you can write a bit more. Think of this as your "elevator pitch" or "sales letter". As always, make it clear and tie it back to your customer's success.
“This is a fantastic recommendation!”
John Doe
CEO, John Doe Corp
“This is a fantastic recommendation!”
John Doe
CEO, John Doe Corp
Lead Generator
If the your visitor isn't ready to buy yet, it's good to offer something of immense value in exchange for an email address. Make sure that it directly relates to your core product or service so you get qualified opt-ins.
Remind them of their pain, and then solve it.
Restate what action the need to take to do business with you.