Personal Marketing Articles
Show your Body of Work
Don’t Hide Your Professional Past
With extra coffee at my side this morning, I wanted to share my thoughts on the concept of our body of work and specifically explore the observation about how little we show what we’ve done. The combined forces of the web, technology and markets keep pushing towards transparency, accessibility and social proof. And it seems to me that we are increasingly working in a world where prospective buyers and our target audience want to see what have you done before deci…
Are You Attracting Opportunity: Create an Attraction Marketing System
An Attraction Marketing System
As a member of the bold career project tribe, you have an interest in increasing your footprint in your target markets by developing relationships, connecting with potential buyers, establishing referral networks, building your reputation, and perhaps even developing an audience for your work. How are you going about it?
The default personal marketing activity for most professionals is push-focused. We attempt to force our agenda and timeline against ex…
Is Personal Marketing an Obligation
Getting Comfortable With Marketing Yourself
I believe you have unique value to offer the world. There are problems for you to solve. Projects to pursue. And a specific customer / audience to serve, whether that be internal or external to your organization. And to progress in your career, you will need to seek out higher level work to hone your skills and develop your expertise. If you want some control over your professional health, then I submit that you have an obligation to adopt personal mark…
They are Just that Into You
My website is hosted on the very cool Squarespace platform and I can’t say enough about the folks behind it. Interestingly, the Squarespace folks posted what I thought was something noteworthy. It seems that they have just hired someone, a web developer / designer / blogger / twitterer, by the name of Jonathan Snook, and well, they are pretty excited about it. Apparently, this is something they have been trying to make happen for quite some time. And now, he is on board.
Think about it for a se…
Take the "Are You Market Ready?" Challenge Quiz
As promised, I have launched a free, 17-question online quiz for you. The focus?
If you are planning some form of career transition in 2007 - job search, internal move, career change, you should be well prepared in advance of putting the wheels in motion. One of the most common career management mistakes I see is unprepared or improperly prepared career transitioners.
If you have any ideas about a move, are you ready to start a job search or career change in 2007? Find out how ready you are and …
Looking for a New Job or Career Change? Are you Market Ready?
Are you thinking about a new job?
Do you have the itch and want to make a move?
Is a change in career, company or even a promotion going to be part of your New Year’s resolutions?
Hold on…I have an important question for you. Before you rush into job search mode, think about this…
Are You Market Ready?
What I mean is, are you truly prepared to go out into the job market or into conversations about what you want next and why?
Do you know what you are looking for?
Are you thinking already about what you …
The Marketing Mind-Set for Career Management & Job Search
How to manage your career through marketing strategies
I get faced with questions about why marketing is a relevant concept in career management. Shouldn’t the resume and the interview be about facts? A display of credentials?
In an ideal world, we might only have to display our credentials and magically have a job matched for us, as the best candidate. There would be no need to market yourself if there were no competition for jobs. Nor would there be any need to market yourself if you didn’t care…
Talking about yourself
Just off the phone with a Toronto client. She is in the running for a big internal promotion and in my opinion, makes an excellent candidate.
However, while she can talk with passion about the organization and her teams, she has a heck of time summoning that energy to talk about and sell herself. This is so common. Often, the most successful people are the worst at communicating what they do, what they’ve done, and how they do it.
If this is you, don’t feel bad. You aren’t alone.
Now, get over i…
Can Blogging Help Your Career? An introduction...
The various uses and benefits of blogging
Let’s get this out of the way first. Blogs are online journals, incredibly easy to publish, with powerful abilities to link between posts (individual entries), and between other blogs. Bloggers write and post short messages and ideas and comments. They write articles. They link to relevant posts from other sites on the web, and they can publish audio and photos on to their blog. Blogs make it really easy as a reader to follow your favourite sites by subsc…
On Thank-You Notes
Heather Hamilton at Microsoft has a superb blog.
Any long-time readers here and my clients will know that I am a strong advocate of the hand-written post-interview thank-you note.
In my opinion, Heather has nailed the subject with her recent post:
Heather’s “Marketing and Finance at Microsoft” Blog : Post-interview ‘Thank You’ notes