Career Coaching Blog

Personal Marketing Articles

Show your Body of Work

empty chair by table with laptop

Don’t Hide Your Professional Past

With extra coffee at my side this morning, I wanted to share my thoughts on the concept of our body of work and specifically explore the observation about how little we show what we’ve done. The combined forces of the web, technology and markets keep pushing towards transparency, accessibility and social proof. And it seems to me that we are increasingly working in a world where prospective buyers and our target audience want to see what have you done before deci…

Read more…

Are You Attracting Opportunity: Create an Attraction Marketing System

Attractionmarketing-LinkedInandBlogpost

An Attraction Marketing System

As a member of the bold career project tribe, you have an interest in increasing your footprint in your target markets by developing relationships, connecting with potential buyers, establishing referral networks, building your reputation, and perhaps even developing an audience for your work. How are you going about it?

Push Marketing

The default personal marketing activity for most professionals is push-focused. We attempt to force our agenda and timeline against ex…

Read more…

Is Personal Marketing an Obligation

personalMarketing

Getting Comfortable With Marketing Yourself

I believe you have unique value to offer the world. There are problems for you to solve. Projects to pursue. And a specific customer / audience to serve, whether that be internal or external to your organization. And to progress in your career, you will need to seek out higher level work to hone your skills and develop your expertise. If you want some control over your professional health, then I submit that you have an obligation to adopt personal mark…

Read more…

They are Just that Into You

My website is hosted on the very cool Squarespace platform and I can’t say enough about the folks behind it. Interestingly, the Squarespace folks posted what I thought was something noteworthy. It seems that they have just hired someone, a web developer / designer / blogger / twitterer,  by the name of Jonathan Snook, and well, they are pretty excited about it. Apparently, this is something they have been trying to make happen for quite some time. And now, he is on board. 

Think about it for a se…

Read more…

Take the "Are You Market Ready?" Challenge Quiz

As promised, I have launched a free, 17-question online quiz for you. The focus?

If you are planning some form of career transition in 2007 - job search, internal move, career change, you should be well prepared in advance of putting the wheels in motion. One of the most common career management mistakes I see is unprepared or improperly prepared career transitioners.

If you have any ideas about a move, are you ready to start a job search or career change in 2007? Find out how ready you are and …

Read more…

Looking for a New Job or Career Change? Are you Market Ready?

Are you thinking about a new job?

Do you have the itch and want to make a move?

Is a change in career, company or even a promotion going to be part of your New Year’s resolutions?

Hold on…I have an important question for you. Before you rush into job search mode, think about this…

Are You Market Ready?

What I mean is, are you truly prepared to go out into the job market or into conversations about what you want next and why?

  • Do you know what you are looking for?

  • Are you thinking already about what you …

Read more…

The Marketing Mind-Set for Career Management & Job Search

man on a video call

How to manage your career through marketing strategies

I get faced with questions about why marketing is a relevant concept in career management. Shouldn’t the resume and the interview be about facts? A display of credentials?

In an ideal world, we might only have to display our credentials and magically have a job matched for us, as the best candidate. There would be no need to market yourself if there were no competition for jobs. Nor would there be any need to market yourself if you didn’t care…

Read more…