The YOU In Your Brand

I get to work with fascinating and inspiring clients. And a lot of what we do together as part of personal branding is making sense of the various threads of their stories. How they got here. What they offer. And where they’re going. I was meeting with a client this week who in addition to having built up a not-for-profit, has both an unusual early professional background and a rich, extra-curricular artistic life. The question:

How much of HER can and should go into her pers…